Background:
Create a new product or service for an existing organization
The new product is SANOVEX -- The existing corporation is Sanofi- Aventis
The product is a sleep aid - although the exiting company already markets a sleep aid called Ambien, the new product will be targeted for those that do not wake up rested from all other sleep aid products
Assignment:
A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis for the product SANOVEX
This SWOTT does not need to be absolute fact for the existing company, it needs to be credible and accurate delivery.