Solved: Sustaining competitive advantage can be much like chasing, Dissertation

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Sustaining competitive advantage can be much like chasing

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Q1) Sustaining competitive advantage can be much like chasing the wind. Why is competitive advantage so transient? Should this transient nature be curtailed? Why or why not?

Q2) In Blue Ocean Strategy, it discusses going after noncustomers. Is this a realistic strategy for maintaining marketplace advantage? Why or why not?

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