Survey Process - issues of power supply
The steps to be followed in any like survey procedure are given below. There is always a possibility of going back to any previous step by feedback system in case of any discrepancy or any modification is survey objectives. These steps are self explanatory.
- Obtain Top Management Buy - In
- Determine Survey Objectives
- Exploratory Research
- Plan Sampling and Data Collection
- Design of Questionnaire
- Actual Survey
- Data Refining and Analysis
- Recommendation and Implementation Plan
- Plan Timing of Next Survey
- Survey Methodology
The customer satisfaction survey commonly conducted for the reasons "To listen to the customer". The reasons for this survey is
1. To search out the reasons for customer dissatisfaction
2. To search out the focus of attention for process improvement
3. To determine whether previous improvement efforts have worked
4. To see whether strategic advantages or disadvantages exist.