Survey of consumers buying products online


Assignment:

A Nielsen survey in 2015 showed that 60 percent of consumers browsed online before they made a purchase in-store. However, 51 percent of consumers browsed instore and then went home to make their purchase online. Carry out a survey with friends and family. Are their practices similar? Why do they choose this method?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Survey of consumers buying products online
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