Solved: Suppose you work in the marketing department for an airline, Marketing Management

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Suppose you work in the marketing department for an airline

1. Suppose you work in the marketing department for an airline. Can you use these data in your marketing efforts? If so, how? What are the dangers of basing a marketing campaign on safety?

2. Suppose you are a maintenance manager for a major airline. How can you use these data? Would it be wise to develop your own, similar database? Why or why not?

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Marketing Management: Suppose you work in the marketing department for an airline

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