In 2010, the Texas Lottery Commission began selling $5 Dallas Cowboys scratch-off game tickets. Prizes for winning tickets included cash, team merchandise, and Cowboys' season tickets for the 2010 season at their new $1.15 billion stadium. Suppose you received one of these Cowboys' scratch-off games as a birthday present and you won free season tickets for the 2010 season. Would there be a cost to you to attend the Cowboys' games during the 2010 season?