BUSINESS FOCUS
Increase of LinkedIn B2B B2C Total
Yes 912 920 1,832
No 272 783 1,055
Total 1, 184 1,703 2,887
- Suppose you know the marketer is a B2B marketer, what is the probability that he or she plans to increase the use of LinkedIn?
- Suppose you know that the marketer is a B2C marketer. What is the probability that he or she plans to increase use of LinkedIn?
- Are the two events, increase use of LinkedIn and business focus, independent? Explain