Suppose you have started a new business of making interchangeable shoes sole. Write 500 words on marketing plan components covering the following topics.
(a) SWOT Analysis - Identifies strengths, weaknesses, opportunities, and threats to provide a solid foundation, which is the springboard to identify subsequent actions the marketing plan. (see Chapter 2)
(b) Industry Analysis - Provides the backdrop for the subsequent, more detailed analysis of competition, the company, and the company's customers. (see Chapter 2)
(c) Competitor Analysis - Demonstrates that the company has a realistic understanding of its major competitors and their marketing strategy. (see Chapters 2,3, 8, and 9)
(d) Company Analysis - Provides details of the company's strengths and marketing strategies that will enable it to achieve the mission and goals identified earlier. (see Chapter 2 and 8)
(e) Customer Analysis (customer characteristics, etc.) - Identifies who the customers are and insights into any major trend that may have a potentially large impact on the company. (see Chapters 5, 6, 7, 8, and 9)