Suppose you are launching your new business, and you want to start the marketing plan of your business. Describe and discuss briefly the following points:
a) What is the type of business of your choice?
b) Market segmentation (identify 3 to 4 segments)
c) Environment (who are your competitors?)
d) Promotion/ Communication strategy ( for example: how to promote, which media to use, fit promotion to each market segment selected above)
e) The difference between skimming and penetration strategy for your business?