Suppose you are hired by the Suwanee River Management District to conduct marketing research to develop effective marketing strategies to promote Springs in the Suwannee and Santa Fe River Basin as tourism destination. You are given a budget of $15,000 and 2 months to conduct the marketing research. Please develop a detailed research plan that includes the purpose of the research and the plan of the research.
• What is your population of interest and why?
• What data collection methods would you choose and why? Note: one could also combine various forms of data collection methods. For example, one could combine an internet survey with focus group; onsite intercepts with mail survey, etc
• How many samples/observations you are expected to collect to represent the population of your interest? How do you ensure your sample is representative of the population of your interest?