1. Suppose you are a marketer for a US manufacturer of pet supplies. Two top executives have proposed expanding the company by opening retail stores and marketing pets on-site-- puppies, kittens, rabbits, birds, fish etc. What are potential benefits and drawbacks of making a move like this? How would you advise your company to proceed?
2. Research the website of one of the following firms to identify its target market. Then outline a strategy for expanding that target market.
a. Quiznos
b. Target
c. Trader Joe's
d. Nordstrom
e. Dollar Tree