Problem -Consider the production cost information for Santiago's Salsa in Problem. The company is currently producing and selling 325,000 jars of salsa annually. The jars sell for $5.00 each. The company is considering lowering the price to $4.60. Suppose the action will increase sells to 375,000 jars.
Santiagos's Salsa Production Costs April 2011
Production Jars of Sala
Ingredient cost (variable) $20,000
Labor cost (variable) 12,000
Rent (fixed) 5,000
Depreciation (fixed) 6,000
Other (Fixed) 1,000
Total $44,000
A. What is the incremental cost associated with producing an extra 50,000 jars of salsa?
B. What is the incremental revenue associated with the price reduction of $0.40 per jar?
C. Should Santago's lower the price of its salsa?