Suppose someone said to you the only real measure of a


Question: Suppose someone said to you, "The only real measure of a salesperson is the amount of sales produced." How might you respond?

The company has sales of $25 million, and sales are expected to grow by 15 percent next year. Would you recommend that the company switch to its own salesforce? Why or why not?

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Marketing Management: Suppose someone said to you the only real measure of a
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