Sun-Tzu states in his Art of War "The highest realization of warfare is to attack the enemy's plans" so that one can subjugate" the enemy's army without fighting". At another times in the same book, he advises "One who cannot be victorious assumes a defensive posture: one who can be victorious attacks"
Explain the contradiction in the two strategies. Discuss the factors that are favorable for the success of a firm initiating a price war.