Task: Need help because I am having some difficulty. Can you please help me with this summation. Its about Toyota Motor Sales.
Ethics in Marketing:
In 2010, Toyota Motor Sales was in the news for product failures and extensive recalls. Complete a search for Toyota's marketing strategy during this time and additionally, read this article that argues that Toyota lost its way by focusing on dollars instead of consumers.
https://business-ethics.com/2010/01/31/2123-toyota-recall-five-critical-lessons/
Compose a 2 page summation of Toyota's marketing strategy before, during and after the product recalls and failures. Provide a conclusion that expresses your opinion on how Toyota should have handled this situation. Were ethics and truth in advertising prevalent with the company? Include 2-3 scholarly references cited in text and in the references section, along with a title page, introduction and conclusion.