Assignment Task:
The brand that I have picked to analysis about would be Blackberry! Complete the following activities: * Summarize your integrated marketing communication plan for your selected brand. * Come up with a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal. * Evaluated how the media selected is matched to the media habits of the target market. * Explain how consumer promotions should be integrated into your integrated marketing communications strategy. * Many brands use cause marketing to promote interest in their products. Analyze how your brand can utilize cause marketing to promote brand loyalty. * Develop a public relations plan for your brand. Discuss the key elements of the public relations strategy and provide justification. Submission Details: * Submit your case study analysis in a 11-page Microsoft Word document, using APA format.