Homework: Analyze Your Customers
Instructions
You have learned how to analyze your customers, ascertain what they're thinking from your point of view as well as their point of view, and you have learned about different methods to better understand them (e.g., observations, discussions, focus groups, and surveys).
In this homework, you will write an essay summarizing your customer analysis for your chosen company. Keep in mind, the attributes you select in your customer analysis will vary given the product that you make or the service you provide. Be sure to include the following in your essay:
a. Summarize your customers for your chosen company in terms of total rank order and segment. Be creative and use a table, chart, or graph, or you may describe, in an essay format, this portion of the homework.
b. Identify Key Customer Data, including the following, suggested information: Product/service, market segment, buying from the competition, location of their end-use customers, key quality characteristics, sales volume. You will need to conduct some research of similar companies in order to gather this information. Remember, this will be mostly estimated data at this point since you will project information from similar organizations to your company. Include some interesting charts or tables to highlight your data, so that your audience can visualize your information.
c. Design a high-level plan to gather data from your employees (i.e., observations, discussions, focus groups, and surveys). Summarize how you will gather data. If using a survey, include in your appendix. If using discussions or focus groups, including the questions you will ask. If using observations, describe specifically what and how you will observe.
Length: 5 to 7 pages.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.