Question 1: Using an example for each type of product, summarize the ways consumers, evaluate goods and services?
Question 2: How do marketers measure product quality and customer satisfaction? Take a product, like a car or health care, and illustrate how the company that sells those goods or provides service to its goods, measures product quality, and briefly examine your satisfaction as a customer of one of those sellers. You may refer to another product (good or service) if you prefer.
Question 3: What is customer loyalty? How do marketers help customers develop customer loyalty? Assume the role of a manager, and outline your approach to pursue customer loyalty for the products you sell.
Question 4: New businesses are frequently launched as a means to smooth over dissatisfaction with a current glitch in the industry. Pick some business and solve its customer dissatisfaction problem(s). For example, if you find a medical service (more in demand these days of COVID_19) annoying, or you're not happy with the service, what changes could you make to enter that business and enhance customer satisfaction (and be profitable)?