Summarize the generic strategy employed byProctor & Gamble and how it helps the company achieve sustained competitive advantage. • Which of the generic competitive strategy options is P&G pursuing? • Explain how P&G is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy? • How does pursuit of this strategy help P&G achieve sustained competitive advantage? • What are your recommendations in regard to the company's pursuit of a generic strategy or how it uses its value chain in this pursuit?