Please read chapter 89 and chapter 91 of this (6 pages for each chapter): https://brandimage.com.pk/ow_userfiles/plugins/forum/attachment_39_5135f04d166ae.pdf
Please find the following information question by question for each chapter. I need quality more than quantity. Please show some critical thinking in the information you provide. You have to do this for both chapters (i.e. you need to do the following twice).
1. Summarize the concept talked about in each chapter. This is where you have to provide a summary of each chapter as well as go beyond what is in the book by analyzing and demonstrating critical thinking.
2. Provide two examples of each concept.
3. Provide a takeaway message imagining that your audience are marketers