Question:
1. Title the writing assignment by article title, author. Then subtitle as, A Reflection, by (Your name)
2. In the first paragraph, explain the primary message the author is sending to the audience.
3. In the 2nd paragraph, explain who the  author's primary audience is intended to be and why the message is  being sent to this audience.
4. In the 3d paragraph, a) identify what  support, or evidence, the author provides to the intended audience. In  other word, how credible is the author and the citations.
5. In the 4th paragraph, summarize the  author's conclusions, including any caveats or further comments he  wishes to leave with the intended audience.
6. In the last (important!) paragraph provide your reader with an your interpretation of
a) how well the author conveyed his/her message, including comment to his/her supportive comments,
b) what value you believe the author's message was to the reader and
c) any final comments you wish to make, if any.
Article - Marketing is everybody's business By George Gresham