Problem 1: Would you expect that the prices at Jamie's Bicycles are higher than, lower than, or the same as prices for bicycles sold at Costco? Please use no more than 3 bullet points for your answer.
Problem 2: Jamie (the owner of Jamie's Bicycles) is reviewing the store's retailing mix. Describe one personnel recommendation for the store. Hint: remember that Jamie's Bicycles is a specialty store.
Problem 3: Provide one suggestion to assist Jamie in deciding which products to sell (product decisions). Please explain your answer in no more than 3 bullet points.