Discuss the scenario:
1. Suggest two marketing strategy options that Golds Reling, Inc. could implement. Next, choose the option that you believe will be most effective for the new product launch. Justify.
2. Imagine that you are about to launch a social networking site. Determine the target market to which your social media site will cater. Recommend a marketing strategy to entice your chosen target market to join your site. Determine the approach you will use to measure success. Provide a rationale for your response.