Sue Bee Honey is one of the largest processors of its product for the retail market. Assume that one of its plants has annual fixed costs totaling $8,000,000 of which $300,000 is for administrative and selling efforts. Sales are anticipated to be 800,000 cases a year. Variable costs for processing are $20 per case; and variable selling expenses are 25 percent of selling price. There are no variable administrative expenses.
REQUIRED
If the company desires a profit of 5,000,000 what is the selling percale