Ethics
Answer the following in a word limit of 100-150 words, all citing should be APA style
Q: Are some products too dangerous to be marketed in any circumstance? What regulations, if any, would you place on marketing cigarettes? Handguns? Prescription drugs?
Case Study
Review a case and solve a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. (Reference Code CSCM0326).
Then, draft a two-page paper by addressing each of the following:
• In your own words, how would you describe “ambush marketing”? Include two examples with your description.
• What are the advantages and disadvantages (risks and consequences) of ambush marketing?
• What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
• Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain.
• Can ambush marketing be both intentional and unintentional? Explain.
• As a leader of an organization, would you allow the practice of ambush marketing? Explain.
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Review the attachment:
Attachment:- critical-thinking skills.docx