Assessment: Weekly Preparation and Participation
Successful public relations relies heavily on effective two-way communication. So it is particularly important that classes for this unit are highly interactiveion.
Students are expected to take discussion leadership roles and participate in class exercises each week. Thoughtful and respectful contributions are appreciated and students should contact their group colleagues
Your tutorial contributions will be assessed every week. Your final mark will be based on your participation in 10 of the 12 tutorials (i.e. first week is not assessed, and your lowest participation score will be disregarded). Ideally all students will attend all classes. However, using this method it would be possible for you to miss up to two tutorials without affecting your participation mark.
If you do expect to be absent for any reason, it would be appreciated if you could inform your tutor or local lecturer in advance. Please note that quality of participation is more important than quantity. Your participation score will be based on the impact and relevance of your contributions divided by their length. Please email or text the Lecturer if you cannot attend class.
It is important to read the textbook and prepare for every class. Preparation includes following daily news events with a specific focus on how organisations relate to and are represented in the media. Each week your tutor will select one or more students to share what they have discovered about media relations in the past week, asking them to share good and poor crisis-handling examples, business and political interviews and the impact integrated social and traditional media communications is having on media relations. Students who don't attend class or are unprepared may not receive a participation mark for that week.