Question: Communication and Marketing
- Successful international marketing relies heavily on good communication. Read the section, "The Message: Creative Challenges" in your textbook, along with the Top Ten Biggest International Marketing Mistakes of All Timearticle. Then, address the following:
- Summarize the impact (both good and bad) that communication has on international marketing.
- Based on what you have read about communication and the target market, explain how you would correct this mistake.
- Describe the steps you would take to ensure this mistake doesn't happen again.
The assignment
- Must be one double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
- Must include a separate title page with the following:
Title of paper
- Student's name
- Course name and number
- Instructor's name
- Date submitted
- Must use APA style headings to organize paper, as outlined in the Ashford Writing Center.