Assignment:
Sentence Length
Break the following sentences into shorter sentences. Use appropriate transitional expressions.
a. If firms have a substantial investment in original research or development of new products, they should consider protecting those products with patents, although all patents eventually expire and what were once trade secrets can become common knowledge in the industry.
b. As soon as consumers recognize a name associated with a product or service, that name is entitled to legal protection as a trademark; in fact, consumers may even create a trademark where none existed or create a second trademark by using a nickname as a source indicator, such as the name “Coke,” which was legally protected even before it had ever been used by the company.
c. Although no magic formula exists for picking a good trademark name, firms should avoid picking the first name that pops into someone’s head; moreover, they should be aware that unique and arbitrary marks are best, whereas descriptive terms such as “car” or “TV repair” are useless, and surnames and geographic names are weak because they lack distinction and exclusivity.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.