Subsets of consumers with common needs
The process of dividing a market into subsets of consumers with common needs or characteristics is known as _____.
market targeting
marketing ethics
product positioning
market segmentation
social responsibility
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When the market rate of interest was 11%,munson corp issued 1,000,000, 12%, 8 year bonds that pay interest semiannurally. The selling price of the bond issue was??
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