Subject: Dove soap brand
Assignment: Brand Analysis
Paper requires:
roughly 75 word abstract
SWOT analysis
branding overview
brand positioning
brand personality
competitors VS the brand
recommendations on how to make brand better based off of opportunity and threats from SWOT
conclusion
13-15 pages double spaced
resources must be cited and work must be original
APA format
brand-aid chapter 3 by Van Auken is a good reference.