Subdividing a market into distinct subsets of customers, Marketing Management

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Subdividing a market into distinct subsets of customers

Question: Subdividing a market into distinct subsets of customers according to their needs and buying habits is known as Question Select one: a. market segregation. b. market segmentation. c. positioning. d. market penetration. e. product diversification.

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Marketing Management: Subdividing a market into distinct subsets of customers

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