Assignment task: To prepare report based on the undermentioned criteria. Erica Country Style in the agro-processing sector and its product (s) with information available on the internet, that does not currently operate outside the Caribbean CARICOM region. You will conduct a comprehensive study of the international business environment in Canada, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company and its product (s) by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies
Executive Summary a. Overview of all areas to be addressed in the paper b. Purpose of the assignment c. Mention of specifics as discussed in each section of the paper
Background Information a. Background of the chosen company b. Detailed information on the product (s) c. Detailed SWOT Analysis of the company (information on the product (s) must be included); full sentences must be included
Body a. Country Analysis of chosen country with links to the product (s) chosen included.
i. Geography, History ii. Political analysis iii. Economic analysis iv. Cultural analysis 1. Hofstede's dimensions must be included as part of the analysis
b. Mode of Entry Decision Criteria
i. Discussion on the five (5) entry modes as discussed in the course ii. Analysis and rationale of the chosen entry mode for the company and its product (s) in the selected country (note, the decision criteria must be feasible based on the country analysis and product (s))
c. International Strategy Criteria
i. Suggest an international strategy as discussed in the course for the company and its product (s) in the selected country based on a discussion of all strategies discussed in the course (note, the selection must be feasible based on the country analysis and product (s))
5. Conclusion a. Restate main points as included in each section and way forward in the future. b. Synthesize the entire paper drawing conclusions