Problem: Suppose a retail firm is interested in studying the effect of lighting on customer purchase behavior.
1) What information would be relevant to the proposed study.
2) How might this type of information contribute to a business success?
3) Give 2 examples of businesses that have used this type of information.
4) What advantages does a decision support system have for small business like the Harvard Cooperative Society?
5) How would the decision support system of a small business like the Harvard Cooperative Society differ from that of a major corporation?
6) At what points might the Harvard Cooperative Society use a decision support system and why?