Studying consumer benefits of technology


Assignment:

Q1. What are some of the consumer benefits of technology? Technology can lead to new or improved goods and services, offer better customer service, and reduce prices. It can also address social concerns.

Q2. Why must marketers monitor the technological environment? Marketers need to monitor the technological environment to stay current with—and possibly ahead of—competitors. If they don’t, they may wind up with obsolete offerings

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Studying consumer benefits of technology
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