Students will be given three different case studies during the
tutorial of Week 2.
Select two cases for analysis.
Please note that - repeating material from the case study has no
value and will earn zero marks.
You will earn marks for analysis, discussion and recommendation.
Report structure:
Identify and briefly outline the strategic issues in case 1 using the
strategy concepts covered in this course. Please write in a formal
manner suitable for a business report.
Identify and briefly outline the strategic issues in case 2 using the
strategy concepts covered in this course.
Discuss the similarities and differences between the two
strategies. Do not describe product features or operational
trivia.
Make some strategy recommendations (how should the strategy
change?) for case 1.
Make some strategy recommendations (how should the strategy
change?) for case 2.
Please ensure that you use strategy concepts and strategy words
in this report.
Details of operational procedures and product functions and the
price of specific products are not relevant.