Students are required to visit a publicly traded retail

Question

Paper - Product Analysis Part

Students are required to visit a publicly traded retail establishment (e.g., Home Depot, Bed Bath & Beyond) and begin gathering specific data to conduct an in-depth product analysis.

A partial listing of the required information needed:

1. Name of business

2. Address

3. General observations of business establishment location (type of center, other retailers within the center)

4. General observations of the individual stores - exterior (photos are required)

5. General observations of the individual stores - interior (if permitted, photos are required)

6. Select a widely available brand named item (e.g., Kelloggs Corn Flakes, Dewalt cordless drills, or Goodyear tires)

7. Cost of the selected items

8. List two other retailers who sell the same item and their selling cost

9. Conduct an in-depth product analysis, including target market, market size, leading competitors

10. Product placement analysis

11. Anticipated gross profit for this product

12. Trends relating to this product (use of graphs showing three years of trends are required). If individual product information is not available, students are required to use corporate information. For example, if you cannot find trends on Kelloggs Corn Flakes (the product), you are to use information pertaining to Kelloggs as a corporate identity.

1. Example of the type of trens you may want to consider: Growth rate (+/-), market share, market cap, stock price, ROI, P/E
2. A minimum of two trend analysis (and graphs) are required.

13. Conduct an in-depth SWOT analysis of this particular product.

Answer 1

The assignment illustrated here mainly focuses on the Product Analysis Part. In this, Students are requisite to visit a publicly traded retail establishment (example: Home Depot, Bed Bath and Beyond) and start collecting specific data to perform an in-depth product assessment. A partial listing of the required information required: 1) Name of business 2) Address 3) General examinations of business establishment location (kind of center, other retailers in the center). 4) General explanation of the individual stores - exterior (photos are necessary) 5) General observations of the individual stores - interior (that is, if permitted, photos are requisite) 6) Choose a broadly available brand named item (example: Kelloggs Corn Flakes, Dewalt cordless drills and Goodyear tires) 7) Cost of the chosen items. 8) List the two other retailers who sell similar item and their selling cost