Based upon a provided case study and using the strategic tools covered in the unit, students in small groups are required to create a strategic framework (strategic plan) for a programme of events.
The strategic framework/plan should, at a minimum, cover issues of:
- mission, vision, goals and objectives
- the business case, governance, authority, power and responsibility,
- performance objectives,
- marketing financial and communication strategies,
- risk,
- sustainability, impacts and legacies,
- government interaction and legal compliance
- social responsibility and community building
- implementation issues
in order to address the various people, leadership and operational challenges that might arise as part of the event planning and implementation process.
Students are reminded that this report should focus upon the event management strategic plan rather than the stakeholders or event owners' external mission, vision, goal, objectives, values and outcomes.