Assignment for business planning
Part 1 - Opportunity Analysis - 2000 words
Student are required to undertake a detailed analysis of there chosen market in Australia and identify potential new venture opportunities.
The analysis should cover:
- Market structure
- Segmentation
- Distribution channels
- Trend for the total market
Student will be required to drive and justify their own estimates of the particular product segment specified, In addition to market analysis student are also required to outline their proposed strategies for launching the product into Australian market.
The Industry Sectors to which you may be allocated are
1. Export of Australian products or services to Asia's growing middle class. (Description of an existing Australian exporter or market segment is NOT acceptable)
2. Aged Care in Australia ( Opening another suburban aged care facility is NOT acceptable)
3. Online B2C orB2B marketing and/or App Development
4. Hospitality in Australia (NOT single cafes or restaurants)
5. A Socially Philanthopic Business Venture in Australia or Overseas
Part 2: Business Plan - 2500 words
Student are required to bring there analysis into business plan Students are required to show progress in their Plan development at their individual or group SCHEDULED workshops, which will be timetabled. The timetable of workshops will be posted to moodle after week 2. ALL group members must attend the workshops unless previously exempted or on presentation of a valid medical certificate.