Strengths and weakness of event marketing


Problem: Describe the similarities and differences in how Frito Lay uses sales promotion, the Internet, advertising, packaging strategies, event marketing, and sponsorships in IMC. Also address the following:

1) Discuss the strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC plan.

2) Include possible reasons why the companies have or have not been successful in delivering their IMC plan.

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Marketing Management: Strengths and weakness of event marketing
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