Strategy to meet the objective of increasing fuel options


Problem:

To meet the objective of increasing fuel options for automobiles in order to reduce demand for and prices of petroleum, assume there is a commitment to make available plug in hybrid vehicles that will be accepted by customers as soon as possible.

What would be both your short term and longer term strategy recommendations to each of the following groups to ensure the earliest and most cost effective development, introduction and acceptance of mass production plug-in hybrid automobiles and why?

1. Automobile companies like GM that would manufacture and market the plug in hybrid

2. Electric utilities like PGE that would supply electricity to plug in hybrids

3. Environmental groups with strong views on global warming as well as energy sources, uses and costs

4. Fossil fuel producers, such as coal, oil and natural gas companies

5. Renewable energy producers, such as solar, wind, wave and geothermal companies

6. Other energy production companies, such as nuclear, hydropower and biofuels

7. Battery producers and technology firms developing cost effective electricity storage systems

8. Legislators responsible for tax, subsidy, incentives energy related policies

How would you summarize why the American public should support and promote these recommendations?

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Strategic Management: Strategy to meet the objective of increasing fuel options
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