Question 1) What are some of the structural, leadership, and cultural considerations that need to be included in the strategy implementation for a global organization?
Question 2) How does the nature of marketing change for a global venture or product? What unique challenges face the global marketer? Elaborate on your answer.
Question 3) How may have any cultural, leadership, and/or structural issues caused this global communications gap? More importantly, what actions would have precluded this communications gap from occurring?