Assignment:
Strategy formulation requires an objective analysis of the factors that characterize the company's strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit" between the company's internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company's strengths and opportunities and minimizes its weaknesses and threats.
For example:
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Positive
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Negative
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Internal Factors
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Strengths
- Technological Skills
- Leading Brands
- Distribution Channels
- Customer Loyalty
- Customer Relationship
- Production Quality
- Management
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Weaknesses
- Absence of important skills
- Weak Brands
- Poor Access to Distribution
- Low Customer Retention
- Unreliable Product/Service
- Management
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External Factors
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Opportunities
- Changing Customer Tastes
- Change in Geographic Markets
- Technological Advances
- Changes in Government Policy
- Lower Personal Taxes
- Change in Demographic Structure
- New Distribution Channel
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Threats
- Changing Customer Tastes
- Closing Geographical Markets
- Technological Advances
- Changes in Government Policy
- Tax Increase
- Change in Demographic Structure
- New Distribution Channel
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With the information above and other research, conduct a SWOT analysis on Aveda, using the format presented above should be used for your analysis.Then provide a 2 page narrative describing the analysis you conducted.