Strategy affected by the amount of advertising


Question: Amazon grocery is the on-line grocery division of Amazon.com. Aldi is a brick and mortar grocery. Compare and contrast Amazon and Aldi on the following points: Demographics, Socio-cultural, Economics, Advertising, Better Positioned, Recommended Strategy for the better positioned, and Recommended "Corporate Citizen" action for the better positioned.

Q1: Using the seven issues mentioned above, explain how each organization has interpreted these trends and changes in its choice of strategy?

Q2: Is their strategy affected by the amount of advertising they do on television and the internet?—hint: 'their strategy' means both Amazon and Aldi

Q3: Choose one of these organizations that is currently positioned better and explain why?

Q4: What strategy would you recommend for the organization chosen based on recent trends and changes?

Q5: How can these strategies improve that organization's image as a "corporate citizen" within the community?

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Strategic Management: Strategy affected by the amount of advertising
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