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Strategies to maintain product market share

Assignment:

Strategies to Maintain Product Market Share

Question 1. Keeping market share can be as important as gaining market share. A competitor pharmaceutical company is launching a product that will challenge one of your very profitable medications. Describe some strategies that would help to maintain market share. Explain the pros and cons of each of these strategies.

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Business Management: Strategies to maintain product market share

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Business Management: Strategies to maintain product market share

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