Assignment:
Case : Mahindra & Mahindra (B):An Emerging Global Giant? by –Anand G. Mahindra, Vice Chairman and Managing Director,Mahindra & Mahindra Ltd., in 2010
Questions:
1. What are the unique strategies that the emerging-marketcompanies employ in pursuing globalization?
2. What strategies will M&M have to employ in the U.S. to be able to sell its SUVs?
3. What are the various alternatives in front of M&M in building its brand at the global level?
Format:
• The paper should be 7 pages minimum of content.
• You must include a Reference page in APA format along with in text citations throughout the paper.
• Minimum of 6 referred or peer-reviewed journals must be used in your references list. You can find these through the online library.
• Margins should be 1 inch and font should be size 12; either Times New Roman or Arial.