1) What do you mean by green marketing? Give suitable examples.
2) What do you mean by CRM? Write down the name of two companies of developing countries that have adopted CRM as a competitive advantage.
3) Write down the strategies for managing sales force in FMCG industry.
4) Write down the factors affecting brand equity of a company.
5) Diagrammatically represent consumer decision making process for services.
6) Write down the difference between marketing and societal marketing.
7) What are different labelling decisions a pharmaceutical product manufacturer has to take?
8) What are various types of intermediaries?
9) What are various types of distribution channels in B2C marketing?
10) What is the significance of MIS in marketing?