Assignment task: Discuss a justification for the strategic vision of a brand strategy for a new business venture.
The justification must include reference to core brand values and the brand concept and including key elements of brand identity such as: name, logo and other associations.
Include:
- Introduction (including brief description of brand and target market and positioning)
- Brief Literature Review - Branding Theory
- Proposed brand strategy including:
- Brand Values
- Brand Attributes
- Brand Positioning
- Brand Identity
- Visual Identifiers (eg. logo, brand name, symbolism etc)