Problem: After reading the article "The Balanced Scorecard: Measures That Drive Performance" by Robert S. Kaplan and David P. Norton (Harvard Business Review article, no. R0507Q), answer the following questions:
Q1. Why do the companies need to measure their performances?
Q2. Why was the balanced scorecard introduced to managers as a strategic tool to measure performances?
Q3. Explain how the scorecard works?
Q4. Explain the four core perspective by your own words according to your understanding?