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Strategic rationale of the proposed acquisition

Problem: Please respond to the questions below and cite your sources

The idea is for Volkswagen to acquire Fiat in Brazil. As representatives of Volkswagen in Brazil, we are looking to increase the company's market share, profitability and diminish competition by acquiring a local automotive company.

Review the strategic rationale of the proposed acquisition through:

- Resource Based View of the firm rationale.

- Political, Economic, Social, Technological Factors (PEST Analysis)

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Strategic Management: Strategic rationale of the proposed acquisition

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