strategic positioningthe company must identify, Managerial Accounting

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strategic positioningthe company must identify

Strategic Positioning

The company must identify its strategic choices. This can be done from the firm’s objectives, which emanates from the firms mission. Strategies have to be developed to achieve a competitive advantage over competitors, which may occur due to cost, price, quality, brand name, image of the product etc. Michael Porter highlighted two fundamental rules to competitive benefit:

• Cost Leadership strategy
• Differentiation

Within each of these strategies a firm may decide to focus.

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